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Detailed information on Art Deco Sterling Danecraft floral bracelet
Art Deco Sterling Danecraft floral bracelet. Weight and measurements in pics. No issues.
In the early 1900s, as Italy was continuing to become the world leader infashion, the Primavera family worked as jewelry artisans in the beautiful areaof Pescara, Italy. In 1918, the family founded Primavera Designs and by 1921 ithad become the largest jewelry company in the Abruzzo region. It was there that the family became well known throughout the region for theirability to design and make jewelry for royalty and wealthy families. Often oneof the Primavera jewelry artisans would go directly into the home of a patron todesign and reproduce a cherished object of art into jewelry. This continued in Italy until 1934, when Mr. Victor Primavera, Sr. immigrated tothe United States and incorporated his company in Rhode Island; the jewelrycapital of the United States. Primavera Designs now had a United Statesdivision, known as Danecraft, with a small factory and Mr. Victor Primavera, Sr.heading up the design and model making teams. His forte in designing product was always timeliness. He often said that it waseasy to design a piece to be shown in a museum, but it took research and talentto design product that would be worn by a woman with fashion sense. Although the candlelight has been replaced by fluorescent light and some of the painstaking handwork has been supplemented by modern machinery, the rich andbeautiful handcrafted look of distinction continues.Since 1934, Danecraft has been privately owned and operated by the Primaverafamily.