HOT ! SEVEN Rinzu Helio Violet Shampoo, 7 fl. oz. (Pack of 1)

Product DescriptionWhether youve gone blonde all over or have a few face-framing highlights, the HELIO system is engineered to stop brassiness, while returning hair to healthy radiance. You may have heard of purple shampoo, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO counteracts the yellowing brassiness that occurs as part of the bleaching process. The perfect shampoo for blondes, HELIO tones down warm yellow to a cool, ashy gold. Formulated without sulfates (SLS/SLES) or parabens. Gluten free, cruelty free, pH balanced, and color safe. Certified Made in the USA by American Made BeautyBrand StoryDriven to excellence by stylists in our thriving salon, SEVEN haircare marries the highest-grade natural ingredients with modern technology to give you gorgeous, healthy, wearable hair--every day.